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Swim With the Sharks Without Being Eaten Alive

Swim With the Sharks Without Being Eaten Alive

Outsell, Outmanage, Outmotivate, and Outnegotiate your Competition

Book - 2005
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Baker & Taylor
Discusses effective hiring, defeating any objection, the difference between salespeople and entrepreneurs, advertising, and cash incentives, and includes the Mackay 66 customer profile program, in a new edition of the classic business management handbook. Reprint. 25,000 first printing.

HARPERCOLL

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:

  • Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"
  • Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."
  • Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.
  • Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."

This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.



Publisher: New York : HarperBusiness Essentials, 2005.
Edition: First HarperBusiness Essentials edition.
ISBN: 9780060742812
006074281X
9780449911488
0449911489
Call Number: 650.1 MAC
Characteristics: xxvi, 261 pages ; 21 cm
Additional Contributors: Blanchard, Kenneth H.
Bib Control Number: 1003027

Opinion

From Library Staff

Harvey Mackay built his empire selling envelopes. Yes, those little white things we used form sending things called "letters" once upon a time. Harvey shares his thoughts and experiences on competition, networking, branding and understanding the customer. There are many great lessons... Read More »


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