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Guerrilla Marketing

Guerrilla Marketing

Easy and Inexpensive Strategies for Making Big Profits From your Small Business

Book - 2007
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Houghton
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson&;s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur&;s marketing bible -- and the book every small-business owner should have on his or her shelf.


Baker & Taylor
An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivating repeat and referral business. Original.

Baker
& Taylor

Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.

Publisher: Boston : Houghton Mifflin, 2007.
Edition: Fourth edition, Completely updated and expanded edition.
ISBN: 9780618785919
0618785914
Call Number: 658.8 LEV 2007
Characteristics: xii, 368 pages ; 23 cm
Additional Contributors: Levinson, Jeannie
Levinson, Amy
Bib Control Number: 524640

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IndyPL_JamesM Feb 01, 2019

This is a great, hands-on marketing book for people who are just getting their business up and running and have little or no money to devote to a marketing budget. The tactics offered are simple and quick to implement, but can bring dramatic results. This is by far the first book I would recomm... Read More »

A fantastic primer on marketing for those who are just getting their business up and running and have a limited marketing budget. The book contains dozens of simple yet powerful techniques to grow your customer base, build your brand, and maximize profits. Best of all, these techniques require ... Read More »


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IndyPL_JamesM Feb 01, 2019

This is a great, hands-on marketing book for people who are just getting their business up and running and have little or no money to devote to a marketing budget. The tactics offered are simple and quick to implement, but can bring dramatic results. This is by far the first book I would recommend when you need marketing strategies for your startup. Also, if you like this one, it is the first in a long series of volumes on marketing for the small business by Jay Conrad Levinson.

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