Easy and Inexpensive Strategies for Making Big Profits From your Small BusinessBook - 2007
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur&;s marketing bible -- and the book every small-business owner should have on his or her shelf.
Baker & Taylor
An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivating repeat and referral business. Original.
Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
From Library Staff
IndyPL_JamesM Feb 01, 2019
This is a great, hands-on marketing book for people who are just getting their business up and running and have little or no money to devote to a marketing budget. The tactics offered are simple and quick to implement, but can bring dramatic results. This is by far the first book I would recomm... Read More »
A fantastic primer on marketing for those who are just getting their business up and running and have a limited marketing budget. The book contains dozens of simple yet powerful techniques to grow your customer base, build your brand, and maximize profits. Best of all, these techniques require ... Read More »