Better Business by Phone

Better Business by Phone

A Guide to Effective Telebusiness Management

Book - 1999
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Atlas Books
Sets out to explain the concept of telebusiness, looking into a variety of areas in which the telephone can be more fully integrated. Explores related aspects of marketing, and discusses information technology resources such as automation, telemarketing, and computer telephony integration. Also examines business management and people management activities associated with the telephone, such as information flow, customer service, and selling. Includes example forms. An Ichor Business Book. The author is affiliated with the Chartered Institute of Marketing.- Book News, Inc.

Eloquence

Telebusiness has succeeded in making the telephone anintegral and profitable part of business strategy and operation. However, moreoften than not, telesales is a ‘bolt-on’ activity to the sales department andtelemarketing is an add-on task for the marketing or research department.Telemanagement is a responsibility given to someone already managing anotherbusiness area, telecommunications is a field entrusted mainly to computer professionals,and telestrategy is set only by those implementing or running dedicated ‘callcenters.’ Combining these is a marriage normally contracted to outsideconsultants and independent firms. This book explains how to perform andachieve this combination in simple and practical terms as a core part of acorporate business strategy.







Book News
Sets out to explain the concept of telebusiness, looking into a variety of areas in which the telephone can be more fully integrated. Explores related aspects of marketing including strategy, planning, and database and relationship marketing, and discusses information technology resources such as automation, telemarketing, and computer telephony integration. Also examines business management and people management activities associated with the telephone, such as information flow, customer service, and selling. Includes example forms. The author is affiliated with the Chartered Institute of Marketing. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Publisher: West Lafayette, Ind. : Ichor Business Books, [1999], c1998
Edition: 1st Ichor Business Book ed
ISBN: 9781557531551
1557531552
Branch Call Number: 658.84 ODE
Characteristics: xiv, 234 p. : ill., forms ; 24 cm

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