What No One Ever Tells You About-- Blogging and Podcasting
Real-life Advice From 101 People Who Successfully Leverage the Power of the BlogosphereBook - 2007
"Blogging isn't the newest trend anymore-it's here to stay; and it can be an important force in marketing, sales, and increasing exposure for your company. Listen to bloggers at all levels of business, from executives, entrepreneurs, consultants, to employees of multinational corporations, each of whom has harnessed the power of the blogosphere and succeeded!" "In What No One Ever Tells You About Blogging and Podcasting, business blogger, consultant, and technology expert Ted Demopoulos interviews 101 successful business bloggers and presents their advice and experience. Established bloggers, such as Seth Godin and Guy Kawasaki, share the approaches and techniques that have helped them attract and maintain loyal readerships as well as offer valuable advice on what to do-and what to avoid-if you want to make blogging technology work for you." "Each blogger provides tips on creating a successful business blog, including: Forming important connections with other bloggers, Promoting your blog and your business, Tracking statistics to find out who's visiting your blog, Strategizing to maximize your readership, Using podcasts to connect with your readers in a new and exciting way. Book jacket."--Jacket.
Publisher: Chicago, IL : Kaplan Pub., 
Copyright Date: ©2007
Call Number: 006.7 DEM
Characteristics: xi, 211 pages ; 23 cm