The Tipping Point
The Tipping Point How Little Things Can Make A Big Difference By Gladwell, Malcolm, 1963- Book - 2000

This quick and interesting read is a good example of the many pop sociology books out there explaining why we do the things we do and adopt the fads we do. Much of it seemed to be intuitive but was presented in a very clear and attention-grabbing way. Gladwell may offend academics but he does bring new ways of thinking to the masses, and we can always use different insights.

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